SPOTIFY UNWRAP
THE PROBLEM
Spotify Wrapped is a highly personalized in-app experience that showcases a listener’s year-long listening habits through interactive insights. While these results have become a highly anticipated year-end experience, there is no physical extension of this personalization beyond the digital platform.
THE APPROACH
Spotify Unwrap extends the Wrapped experience beyond the screen, transforming personalized listening insights into a physical care package. It gives users a tangible way to express and share their musical identity while extending Spotify’s reach beyond the app.
ideating ways to have a badge to showcase your listening personality for that year.
#1 BADGE
*assets for this project were taken from Spotify Wrapped 2022 for inspiration
Final version of badge designs:
*inspiration from “Top Artist” card from Spotify Wrapped 2022
#2 KEY CHAIN
ideating ways to show your Top Artist through a key chain that also adds to the users collection over the years.
Final design for the key chain. This key chain uses emerging NFC technology in key chains. When your phone taps the design, your Top Artist’s songs will show up on Spotify.
nfc sticker inside
openS your Top Artist’s songs, as a surprise!
#3 T-SHIRT
ideating different T shirt of the Spotify Wrapped year designs combining all the elements researched so far.
Final chosen design based on surveying fellow Spotify users and music enthusiasts.
