SLING
THE PROBLEM
Findlay Market is a vibrant and culturally rich neighborhood in Cincinnati, OH, where weekends bring busy stalls and crowds of grocery shoppers. Shoppers often carry multiple bags at once, creating an inconvenient and cumbersome shopping experience.
THE APPROACH
Designed Sling, an upcycled lifestyle brand featuring a rope water bottle holder and denim tote bag that can be worn across the body. The products combine functionality with an outdoor-inspired aesthetic while promoting the reuse of existing materials.
TEAM
DIVYA VEMULAPALLI (SOFT GOODS, BRANDING), MIA HUTTER, GABE SMITH, NETSANET THOMPSON
