STRAP & GO
THE PROBLEM
RUNNING ERRANDS LIKE GROCERY SHOPPING FEELS LIKE A TIME CONSUMING AND EXHAUSTING TASKS. THE NEED TO KEEP OPENING THE PHONE TO REFER THROUGH THE LIST, LOOK FOR THE ITEM IN THE AISLES, GO BACK TO THE PHONE TO CHECK IT OFF THE LIST, THERE IS A LOT OF BACK AND FORTH.
THE APPROACH
Designed an DYNAMIC SLING BAG THAT SITS AROUND THE BODY WHEN GOING FROM PLACE TO PLACE. The transparent phone pouch at the back lets the user view their phone hands free as the bag clips to the back of your cart.
USER JOURNEY ENHANCED
PROTOTYPE 1:1 SCALE USING MUSLIN
TAKEAWAYS
CLEAN FINISHING aiming for a clean finishing on the threading
FIX THE ZIPPER on the right side
ADDING BUCKLES in a smart way to the final design
MATERIAL STUDY
FINAL DETAILS
