SPOTIFY WRAPPED ACCESSORIES
Summer 2024
BRAND STRATEGY, CREATIVE DIRECTION
Trend Research | Visual Communication | 3D ModelinG
A passion project that came out of my love for music. Curated a possible brand opportunity for Spotify- a physical way to engage with their active listeners. Created a personalized swag based on the listener’s Spotify Wrapped results of the year. Increases customer loyalty, Spotify’s popularity and encourages discussion based on music trends.
CURRENT TREND
CURRENT TREND
WHAT IF
WHAT IF
ideating ways to have a badge to showcase your listening personality for that year.
#1 BADGE
*assets for this project were taken from Spotify Wrapped 2022 for inspiration
Final version of badge designs:
*inspiration from “Top Artist” card from Spotify Wrapped 2022
#2 KEY CHAIN
ideating ways to show your Top Artist through a key chain that also adds to the users collection over the years.
Final design for the key chain. This key chain uses emerging NFC technology in key chains. When your phone taps the design, your Top Artist’s songs will show up on Spotify.
openS your Top Artist’s songs, as a surprise!
#3 T-SHIRT
ideating different T shirt of the Spotify Wrapped year designs combining all the elements researched so far.
Final chosen design based on surveying fellow Spotify users and music enthusiasts.
