Fall 2024
Spotify Wrapped Accessories
Trend Research | Visual Communication | 3D Modeling | Concept Sketching
A passion project that came out of my love for music. Curated a possible brand opportunity for Spotify- a physical way to engage with their active listeners. Created a personalized swag based on the listener’s Spotify Wrapped results of the year. Increases customer loyalty, Spotify’s popularity and encourages discussion based on music trends.
Brand Strategy, Creative Direction
CURRENT TREND
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CURRENT TREND /
WHAT IF
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WHAT IF /
ideating ways to have a badge to showcase your listening personality for that year.
*inspired from the Listening Personality section in Spotify Wrapped 2022 (example taken from their official website)
#1 BADGE
*assets for this project were taken from Spotify Wrapped 2022 for inspiration
Final version of badge designs for all Listening Personalities, inspired by the existing ones curated by Spotify: Replayed, Specialist, Adventurer, and Fanclubber.
ideating ways to show your Top Artist through a key chain that also adds to the users collection over the years.
*inspiration from “Top Artist” card from Spotify Wrapped 2022
#2 KEY CHAIN
Final design for the key chain. This key chain uses the new and emerging NFC technology in key chains. When your phone taps the design, your Top Artist’s songs will show up on Spotify. Fun way to guess one other’s favorite artists.
how NFC keychain works,
ideating different T shirt of the Spotify Wrapped year designs combining all the elements researched so far.
#3 T-SHIRT
1. When your phone comes in contact with the NFC sticker keychain,
2. It brings up the Spotify app,
3. To open your Top Artist’s songs, as a surprise!
Final chosen design based on surveying fellow Spotify users and music enthusiasts.
