HEALTHCARE EXPERIENCE TOOLKIT
THE PROBLEM
HealthSource of Ohio communicated a challenge in reaching more patients across Southwest Ohio. Through research, we identified a lack of structure and framework within their existing social initiatives as a key barrier to expanding their digital outreach.
THE APPROACH
Developed a strategy and persona guidebook for HealthSource of Ohio during my time at Live Well Collaborative to strengthen their digital outreach and support patient acquisition.
TEAM
DELANEY BURKE, DIVYA VEMULAPALLI (UX RESEARCH CO-OP), MARISSA CHESLOCK, BRIANNA DZURICSKO
